Do new build houses need PPC?
The vast majority of our clients are in the property industry. From PBSA to castles from BTR to retirement living and all of these industries know, beyond doubt, that good high-quality PPC advertising is vital. Most brands have incredibly well-thought-out copywriting, excellent targeting and sometimes tongue-in-cheek competitive “banter” between brands.
However, when it comes to selling new build homes, some of the PPC campaigns that we have seen don’t utilise the full capability of PPC. We have seen big home builders target locations that they don’t currently have properties for sale in, use estate agent-esq phrases such as “in your area” and of course send the user to generic landing pages that are irrelevant to the keyword search.
Thus, it's easy to conclude that many of these companies use PPC without understanding the importance of the tool or how it can help their brand. So, house builders here is a little reminder why PPC is a must-have for any property company looking to move those new builds off the market:
Location, location, location: One of the biggest advantages of PPC is that it allows you to target your ads to specific geographic locations. This is especially useful for property companies looking to sell new build homes in a particular area. With PPC, you can make sure that your ads are only shown to people who are actually looking to buy a home in that area, saving you valuable ad spend and increasing your chances of making a sale.
So, house builders, turn off “dynamic ads” and target those places where you really want to shift those new homes.
Speed: When it comes to selling new build homes, time is of the essence. You want to get your homes off the market as quickly as possible, and PPC can help you do just that. With PPC, you can get your ads up and running in no time, which means you'll start seeing results almost immediately.
You can start advertising before your show homes are finished and get a great list of leads (that you can even retarget later down the line), and your sales team will thank you.
Control: With PPC, you have complete control over who sees your ads, when they see them, and how much you're willing to spend. This gives you the flexibility to adjust your campaign as needed in order to achieve the best results.
You can thus rule out anyone whose budgets don’t match the properties that you are selling, or who simply are not looking to move right now.
Cost-effective: With PPC, you only pay when someone clicks on your ad, which makes it a cost-effective way to reach potential buyers. Plus, you can set a budget for your campaign, so you never have to worry about overspending.
If you have a smaller budget, it’s not a problem, you can happily find ways to engage the right people without blowing the budget.
Measurable results: One of the best things about PPC is that it gives you measurable results. You can track how many people are clicking on your ads, where they're coming from, and how much you're spending. This allows you to make informed decisions about your campaign and optimize it for better results.
This is for the marketing team to prove just how brilliant they are. Ultimately any in-house marketer drives and guides an external PPC agency, so having results to show how great you are? Winning.
PPC is a powerful tool that property companies can use to sell new build homes quickly, cost-effectively, and with measurable results. It allows you to target your ads to specific geographic locations, control who sees your ads and track your campaign's performance. With PPC, property companies can achieve great results in a short amount of time. So, new build marketers, don't wait any longer to shake up your adverts, have a quick look and make a couple of changes. It’ll save you money and get you far more interest.
